You open your favourite article site..
You see an amazing article title that lures you in...
You read the first paragraph...
You start to read the second paragraph, and your eyes start to close. You start to daze off, and hit the back button.
Why does this happen? This happens because some people think when they have an amazing headline (although that is very important), that the information in the article itself can just ramble on, and the person will click on the link in the resource box.
Nope.
How is the person going to want to click on the link when they didn't even finish reading the article. People click on the links because they want to know more! If you have interesting content, they'll want to visit your website. So, when writing an article don't just ramble on. Make the content useful and interesting and you will see a lot more clickthroughs.
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