Good Information Doesn't Come Free

When you look at information on the internet. The information is free. On the minus side, most of the information is very basic. Good information is kept secret. It's kept secret because whoever knows this information obviously went through a lot of trouble, and most of the time a lot of money to find out this information. What these people are willing to do is trade this information for money.
When you build an email list, a lot of the subscribers are 'freebies'. They'll take whatever they can as long as it's free. What they don't know is there's a lot more useful information out there for a price. You have to build a relationship with your opt in list, and get them to realize that they have to spend a little bit of money to get prime information. Information that will make them say "Ah Hah!". Information that has been kept secret, but only released to paying customers.

On the other hand, I'm not saying all free information is useless. You can find great information out there. You just have to know where to look.