Build That List has moved to:
Tuesday, July 11, 2006
Sunday, July 09, 2006
15 Days To Building A List - Day 4
Setting Up Your Autoresponder and Opt-in page
For those of you who are new to internet marketing, and email lists here's a bit of an overview. Whenever you go to a website, and you see a sign up form and you put your name and email in it you receive an email. In that email you are welcomed personally, and then given all the information about the list that you signed up for. Some of you may think that there's a person doing this manually, but in reality it's just a computer sending out emails to people who fill out the form.
You may be wondering how they include your name in the email also. Well, there's certain coding that you can put in your emails through your autoresponder that includes the name of whatever the person puts when he/she is signing up for the list. It's a very simple process that only takes seconds to do if you have the autoresponder service.
Without an autoresponder service, you would have to manually record all the sign ups, and send out each email to everybody in your list. Trust me, that would be the biggest waste of time in your internet marketing career. The first step to building a list is to sign up for an autoresponder service.
There are two choices here. There are free autoresponders that you could use, but you are limited to everything, and it's not the greatest service that you would receive. I would highly recommend using a paid unlimited lists, campaigns, follow ups, and newsletters autoresponder. The service I highly recommend is Aweber. The service is great, and it only costs about $20 per month.
Now that you're signed up with your autoresponder, let's set up a opt in form. But before we do that, let's get an idea of what some successful ones look like. Take a look at the following sites. Pay close attention to where the form is located, what intices the viewer to sign up, and where the sign up brings you after you sign up.
Rosalind Gardner's Net Profits Today
Jim Edward's I Gotta Tell You
and there are many other great ones out there.
In this example, we're going to be using Aweber.
Sign into Aweber
At the top right of the screen click on the link that says customer & affiliate Login. Now sign into your account. Once logged in click on the tab that says 'Leads'. This is where all the information about your sign ups are, and the link to the web form generator. Below the tabs you'll see buttons. Click on the 'Web Form Generator' button. Now you'll be taken to the web form generator page.
Click on 'create new web form' in the middle of the page. The first field is form name. You can name this whatever you want, because nobody's going to see it. Now there are many different kind of forms that you can choose from. In this example we're going to choose a form that's on a webpage. For this we choose in-line (which should already be chosen). Next you're going to fill in the headline field. This is what is going to appear on your page. This is your form. So make it look good, use an attractive headline, bold, colours, but don't go overboard. Remember to keep in the line of the examples I showed you earlier. Don't worry about the boxes, because they will appear automatically below your headline.
The next field is the input fields. You'll want 2 fields on this one. A name field, and an email field. I like to put the name field before the email field, but you can switch it around if you want. This next step is very important. If you're hosting your own website, you'll want to change the 'Thank You Page'. One thing I don't like about the Aweber thank you page is that all it says is Thank you for subscribing. I know they didn't mean to make it spectacular in anyway, but I highly recommend creating your own unique thank you page. Also, on the thank you page remember to tell the subscriber to check their email because they will have to confirm their subscription. When I made my first web form for one of my newsletters I used the aweber thank you page. The results ended up that only half of the people were confirming their subscription. Then I came out with a mini-course, and made my own thank you page. The results were drastic. Out of about 40 subscribers 1 didn't confirm. So creating your own thank you page will help you out a lot.
Now you need to save your form, and now it's created. You'll be taken back to the web form generator page, and all you have to do is click on the 'Get HTML' link, and paste that code into your website. Simple as that.
So now you should have a good idea on how to get started with your list. Aweber provides a great load of useful information for email lists, promotions, and a lot more so take a good look around the site, and you'll find a lot of useful information.
Well, that's all for today.
See you tomorrow.
For those of you who are new to internet marketing, and email lists here's a bit of an overview. Whenever you go to a website, and you see a sign up form and you put your name and email in it you receive an email. In that email you are welcomed personally, and then given all the information about the list that you signed up for. Some of you may think that there's a person doing this manually, but in reality it's just a computer sending out emails to people who fill out the form.
You may be wondering how they include your name in the email also. Well, there's certain coding that you can put in your emails through your autoresponder that includes the name of whatever the person puts when he/she is signing up for the list. It's a very simple process that only takes seconds to do if you have the autoresponder service.
Without an autoresponder service, you would have to manually record all the sign ups, and send out each email to everybody in your list. Trust me, that would be the biggest waste of time in your internet marketing career. The first step to building a list is to sign up for an autoresponder service.
There are two choices here. There are free autoresponders that you could use, but you are limited to everything, and it's not the greatest service that you would receive. I would highly recommend using a paid unlimited lists, campaigns, follow ups, and newsletters autoresponder. The service I highly recommend is Aweber. The service is great, and it only costs about $20 per month.
Now that you're signed up with your autoresponder, let's set up a opt in form. But before we do that, let's get an idea of what some successful ones look like. Take a look at the following sites. Pay close attention to where the form is located, what intices the viewer to sign up, and where the sign up brings you after you sign up.
Rosalind Gardner's Net Profits Today
Jim Edward's I Gotta Tell You
and there are many other great ones out there.
In this example, we're going to be using Aweber.
Sign into Aweber
At the top right of the screen click on the link that says customer & affiliate Login. Now sign into your account. Once logged in click on the tab that says 'Leads'. This is where all the information about your sign ups are, and the link to the web form generator. Below the tabs you'll see buttons. Click on the 'Web Form Generator' button. Now you'll be taken to the web form generator page.
Click on 'create new web form' in the middle of the page. The first field is form name. You can name this whatever you want, because nobody's going to see it. Now there are many different kind of forms that you can choose from. In this example we're going to choose a form that's on a webpage. For this we choose in-line (which should already be chosen). Next you're going to fill in the headline field. This is what is going to appear on your page. This is your form. So make it look good, use an attractive headline, bold, colours, but don't go overboard. Remember to keep in the line of the examples I showed you earlier. Don't worry about the boxes, because they will appear automatically below your headline.
The next field is the input fields. You'll want 2 fields on this one. A name field, and an email field. I like to put the name field before the email field, but you can switch it around if you want. This next step is very important. If you're hosting your own website, you'll want to change the 'Thank You Page'. One thing I don't like about the Aweber thank you page is that all it says is Thank you for subscribing. I know they didn't mean to make it spectacular in anyway, but I highly recommend creating your own unique thank you page. Also, on the thank you page remember to tell the subscriber to check their email because they will have to confirm their subscription. When I made my first web form for one of my newsletters I used the aweber thank you page. The results ended up that only half of the people were confirming their subscription. Then I came out with a mini-course, and made my own thank you page. The results were drastic. Out of about 40 subscribers 1 didn't confirm. So creating your own thank you page will help you out a lot.
Now you need to save your form, and now it's created. You'll be taken back to the web form generator page, and all you have to do is click on the 'Get HTML' link, and paste that code into your website. Simple as that.
So now you should have a good idea on how to get started with your list. Aweber provides a great load of useful information for email lists, promotions, and a lot more so take a good look around the site, and you'll find a lot of useful information.
Well, that's all for today.
See you tomorrow.
Back to '15 Days To Building A List'
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Saturday, July 08, 2006
15 Days To Building A List - Day 3
Setting Up Your Website Or Blog
So you have your website host, and your domain set up (if you don't know how to do this refer to Day 2 of this series)
We're going to cover two things in this section.
How to set up a website, and how to set up a blog
How To Set Up A Website
First, sign onto your website's cpanel (http://www.yourdomain.com/cpanel)
In the list you will see many different icons. Click on the 'File Manager' one.
Click on the folder (not the text link) public_html
This is where all your website pages are stored. Everytime you want to make a page on your website, make sure to save it to this folder.
Now, we're going to discuss how to design your website. You may have some, a lot, or none html knowledge. If you have a lot, then you're on your way. If you have some or a lot read this story.
When I first started making websites on the internet, I had some html knowledge. So I thought to myself "Well, since I know how to write html code I might as well design and manage myself using the wysiwyg (what you see is what you get) html editor." I did this for 3 months, and I got so frustrated. I got so angry at manually going into each file, and editing it. Also, when I wanted to add a link to the navigation bar or make changes to the design I had to do it to each page seperately. I was just wasting a whole lot of unnecessary time. Then I was introduced to
XsitePro
When I started using it I knew this program would increase my productivity by at least 100%. It's so simple to use (by simple I don't mean not flexable, you can design and tweak your website). Also, XsitePro uses ftp which means that you can upload your site from the software right to your website in the click of a button. No messing around with files. I also find that I now have motivation to write. I have motivation to keep building my website and blogs. When I was doing everything manually I was starting to loose a lot of motivation. I knew I had to find something or else everything would just start going down hill (well it was). XsitePro has drastically helped me out.
How To Set Up A Blog
Setting up a blog is so much easier with Cpanel.
First, log into your cpanel account (if you don't know how to there's instructions in the how to set up a website section). Now scroll down to the bottom of the page, and you will see a button that's named 'Fantastico'. Click on that, and you will see a section that says blogs. There will be many to choose from. Personally, I chose Wordpress. It's the most popular, lots of templates, it's easy to use, and the support is great.
Once you choose which one you want to use click on it, and to the right you will see a 'new installation' link. Click that, and you will be given instructions on how to do that rest.
That's all for today, we'll see you tomorrow for Day 3.
So you have your website host, and your domain set up (if you don't know how to do this refer to Day 2 of this series)
We're going to cover two things in this section.
How to set up a website, and how to set up a blog
How To Set Up A Website
First, sign onto your website's cpanel (http://www.yourdomain.com/cpanel)
In the list you will see many different icons. Click on the 'File Manager' one.
Click on the folder (not the text link) public_html
This is where all your website pages are stored. Everytime you want to make a page on your website, make sure to save it to this folder.
Now, we're going to discuss how to design your website. You may have some, a lot, or none html knowledge. If you have a lot, then you're on your way. If you have some or a lot read this story.
When I first started making websites on the internet, I had some html knowledge. So I thought to myself "Well, since I know how to write html code I might as well design and manage myself using the wysiwyg (what you see is what you get) html editor." I did this for 3 months, and I got so frustrated. I got so angry at manually going into each file, and editing it. Also, when I wanted to add a link to the navigation bar or make changes to the design I had to do it to each page seperately. I was just wasting a whole lot of unnecessary time. Then I was introduced to
XsitePro
When I started using it I knew this program would increase my productivity by at least 100%. It's so simple to use (by simple I don't mean not flexable, you can design and tweak your website). Also, XsitePro uses ftp which means that you can upload your site from the software right to your website in the click of a button. No messing around with files. I also find that I now have motivation to write. I have motivation to keep building my website and blogs. When I was doing everything manually I was starting to loose a lot of motivation. I knew I had to find something or else everything would just start going down hill (well it was). XsitePro has drastically helped me out.
How To Set Up A Blog
Setting up a blog is so much easier with Cpanel.
First, log into your cpanel account (if you don't know how to there's instructions in the how to set up a website section). Now scroll down to the bottom of the page, and you will see a button that's named 'Fantastico'. Click on that, and you will see a section that says blogs. There will be many to choose from. Personally, I chose Wordpress. It's the most popular, lots of templates, it's easy to use, and the support is great.
Once you choose which one you want to use click on it, and to the right you will see a 'new installation' link. Click that, and you will be given instructions on how to do that rest.
That's all for today, we'll see you tomorrow for Day 3.
Tags:
Friday, July 07, 2006
15 Days To Building A List - Day 2
Where To Start
There's 2 directions that you can take here.
You could either build a website with useful content, or publish a blog (which can be a form of a website).
If you're building a website I suggest you get paid reliable hosting, instead of free hosting. You won't get very far with free hosting, with free hosting
Next is to get a domain. I go with godaddy because they have good service, and well priced. So you purchase a domain, and they will give you instructions how to set your domain to your host. It's a fairly simple process, and should only take about 20 minutes or less to do.
Ok, so now you have your website set up, and ready to go.
Now you have have to decide whether you want to use a website or a blog.
With both a blog and a website you have the deicision of linking to different categories, and writing on different subjects. A website and a blog are just two different ways of presenting content. It's just as simple as that.
It just goes down to the bottom line of how you want to present your information. Blogs is just a journal style format. The more successful bloggers categorize the content in their blog instead of just scrambling all the information. With the website format, it has a more traditional internet feel to it. Everything is there, and you can browse through the website using the sidebars (or where ever the navigation bar is).
Take some time to discover all the possibilities that CPanel has to offer.
Tomorrow, I'll show you how to set up your website or your blog (whichever format you choose), and the mistake people make.
There's 2 directions that you can take here.
You could either build a website with useful content, or publish a blog (which can be a form of a website).
If you're building a website I suggest you get paid reliable hosting, instead of free hosting. You won't get very far with free hosting, with free hosting
- You get limited bandwidth
- You don't get your own domain (you get something along the lines of freehost.com/youruser/page.html which doesn't look too good)
- Most of the free hosts put their advertising on your website (You write the content, so you should get the advertising)
Next is to get a domain. I go with godaddy because they have good service, and well priced. So you purchase a domain, and they will give you instructions how to set your domain to your host. It's a fairly simple process, and should only take about 20 minutes or less to do.
Ok, so now you have your website set up, and ready to go.
Now you have have to decide whether you want to use a website or a blog.
With both a blog and a website you have the deicision of linking to different categories, and writing on different subjects. A website and a blog are just two different ways of presenting content. It's just as simple as that.
It just goes down to the bottom line of how you want to present your information. Blogs is just a journal style format. The more successful bloggers categorize the content in their blog instead of just scrambling all the information. With the website format, it has a more traditional internet feel to it. Everything is there, and you can browse through the website using the sidebars (or where ever the navigation bar is).
Take some time to discover all the possibilities that CPanel has to offer.
Tomorrow, I'll show you how to set up your website or your blog (whichever format you choose), and the mistake people make.
Tags:
Thursday, July 06, 2006
15 Days To Building A List - Day 1
Coming Up With The Idea
So you want to build a list, have thousands of people that you can send email to, and they will click on your affiliate or product link and buy. Then you get a nice big fat commission check. Sounds great doesn't it? Of course it does. Easy? Definately not.
One thing I'm going to tell you about Internet Marketing is it takes as much work to build your business as it would in a brick and mortor business. Maybe even harder. People are less likely to buy a product on the internet than from a brick and mortor business. So you have to come up with an idea. Sure you see 'Get Rich Schemes' all over the internet. You see people telling you that you could instantly get big amounts of cash from the internet. Truth is, the internet is not a get rich quick scheme. It's far from it. It requires a great amount of discipline, effort, and creativeness.
The first thing you have to do is come up with a theme. A niche. What is this website/blog/idea going to be about. What topic is it going to be on? Cooking Recipes? Greek Cooking Recipes? 9 Ball Pool? Texas Hold Em? Texas Hold Em Tips and Tricks?
If you have a million ideas of things you want to write about or you can't think of what to make your website here's what to do.
Here's a tool I use to see how many people search for terms on the search Engine:
http://www.digitalpoint.com/tools/suggestion/
I suggest you bookmark that page as you will need it, and discover that it's a very useful tool. Now look on your list, and look at your keywords. You're going to now find out the demand and supply of your topics/keywords.
For an example, let's use the term Texas Holdem
So we search for the term texas holdem using the keyword suggestion tool, and we get (They give you Wordtracker results, but we'll just focus on the overture results)
Now if you go to google type in the first search result, and do a search.
Near the top right you'll see the results which will looks like "
Results 1 - 10 of about 11,200,000 for texas holdem"
Now that means that you have a bit of competition. 11,200,000 sites are optimized for the word texas holdem.
This is where we use a spreadsheet program such as Microsoft Excel.
You'll want to set it up something like this:
now the ratio is calculated by dividing the supply by the demand. I calculated everything and came with these results
The rule of thumb is the lower the rating, the better the niche.
So in this case the top three are texas holdem, texas holdem poker, and texas holdem strategy. Now you have to put a little thinking into this. Texas Holdem, and Texas Holdem Poker would be to wide of a category. So the best nice would be 'Texas Holdem Strategy". There would be tons of things you could write about in that niche.
So do that for each of your keywords, and see what your best results are.
That concludes Day 1. If you have any comments or tips feel free to post in the comments.
So you want to build a list, have thousands of people that you can send email to, and they will click on your affiliate or product link and buy. Then you get a nice big fat commission check. Sounds great doesn't it? Of course it does. Easy? Definately not.
One thing I'm going to tell you about Internet Marketing is it takes as much work to build your business as it would in a brick and mortor business. Maybe even harder. People are less likely to buy a product on the internet than from a brick and mortor business. So you have to come up with an idea. Sure you see 'Get Rich Schemes' all over the internet. You see people telling you that you could instantly get big amounts of cash from the internet. Truth is, the internet is not a get rich quick scheme. It's far from it. It requires a great amount of discipline, effort, and creativeness.
The first thing you have to do is come up with a theme. A niche. What is this website/blog/idea going to be about. What topic is it going to be on? Cooking Recipes? Greek Cooking Recipes? 9 Ball Pool? Texas Hold Em? Texas Hold Em Tips and Tricks?
If you have a million ideas of things you want to write about or you can't think of what to make your website here's what to do.
- Pull out a peice of paper and pen.
- Go in a room where there is no computer.
- Write down as many topics that you would like to write about.
- Write down as many things you are good at.
- Write down as many things you want to learn about.
Here's a tool I use to see how many people search for terms on the search Engine:
http://www.digitalpoint.com/tools/suggestion/
I suggest you bookmark that page as you will need it, and discover that it's a very useful tool. Now look on your list, and look at your keywords. You're going to now find out the demand and supply of your topics/keywords.
For an example, let's use the term Texas Holdem
So we search for the term texas holdem using the keyword suggestion tool, and we get (They give you Wordtracker results, but we'll just focus on the overture results)
Now if you go to google type in the first search result, and do a search.
Near the top right you'll see the results which will looks like "
Results 1 - 10 of about 11,200,000 for texas holdem"Now that means that you have a bit of competition. 11,200,000 sites are optimized for the word texas holdem.
This is where we use a spreadsheet program such as Microsoft Excel.
You'll want to set it up something like this:
now the ratio is calculated by dividing the supply by the demand. I calculated everything and came with these results
The rule of thumb is the lower the rating, the better the niche.
So in this case the top three are texas holdem, texas holdem poker, and texas holdem strategy. Now you have to put a little thinking into this. Texas Holdem, and Texas Holdem Poker would be to wide of a category. So the best nice would be 'Texas Holdem Strategy". There would be tons of things you could write about in that niche.
So do that for each of your keywords, and see what your best results are.
That concludes Day 1. If you have any comments or tips feel free to post in the comments.
Tags:
15 Days To Building A List
It's great that savvy internet marketers are telling you that you have to build a list. "Build That List! It's the only way to create a real online business". So you say to yourself "Sure. That's what I have to do!......oh...how do I do it?"
This is where I come in. I'm going to start a series on how to build your list. So lets get going!
15 Days To Building A List
Day 1 - Coming Up With The Idea
Day 2 - Where To Start
Day 3 - Setting Up Your Website Or Blog
Day 4 - Setting Up Your Autoresponder & Web Form
Tags:
This is where I come in. I'm going to start a series on how to build your list. So lets get going!
15 Days To Building A List
Day 1 - Coming Up With The Idea
Day 2 - Where To Start
Day 3 - Setting Up Your Website Or Blog
Day 4 - Setting Up Your Autoresponder & Web Form
Tags:
Wednesday, July 05, 2006
Email Has Become a $7.3 Billion Industry
I don't know about you, but to me that's a huge market. That's just proof that there's money to be made on the internet using email. No, no, no..I'm not talking about SPAM. SPAM is sending people emails that they didn't ask for in the first place.
What I'm talking about is opt in lists. Lists of people who come to your website, fill out a form, and request for more information. They request you to send them emails. Isn't that great? Not only does it feel moral, but these people will actually read your email. Unlike SPAM, where you see the headline - notice that it's SPAM, and delete it right away.
That's not the end of it either. Not only will they read your email, but in the back of their mind there will be something telling them "Hey. This guy knows a lot about this, you should read and believe what he says". That is the power of email marketing.
The most important part is can you write an email that will convert. Can you send an email to someone which they open, go to the link and buy? You're right. You don't. But Cory Rudl, Joe Vitale, Allan Says, and a lot of other successful internet marketers do. Yanik Silver has over the years compiled all the greatest emails that has converted to hundreds of thousands of dollars. His book is called:
Million Dollar Emails
Purchasing this ebook for a simple $19 could help you write emails that generate $500,000 or more.
What I'm talking about is opt in lists. Lists of people who come to your website, fill out a form, and request for more information. They request you to send them emails. Isn't that great? Not only does it feel moral, but these people will actually read your email. Unlike SPAM, where you see the headline - notice that it's SPAM, and delete it right away.
That's not the end of it either. Not only will they read your email, but in the back of their mind there will be something telling them "Hey. This guy knows a lot about this, you should read and believe what he says". That is the power of email marketing.
The most important part is can you write an email that will convert. Can you send an email to someone which they open, go to the link and buy? You're right. You don't. But Cory Rudl, Joe Vitale, Allan Says, and a lot of other successful internet marketers do. Yanik Silver has over the years compiled all the greatest emails that has converted to hundreds of thousands of dollars. His book is called:
Million Dollar Emails
Purchasing this ebook for a simple $19 could help you write emails that generate $500,000 or more.
Tags:
Tuesday, July 04, 2006
81% Of Sales Are Closed On The Fifth Contact
Isn't that amazing? Think about it. Before someone buys your product they're going to see it at least five times. That's the great thing about email marketing is that you have 'their' contact so you can 'remind' them about your product. You remind them to look at your product 5 times.
There's one problem though. Can you get them to read your email, and click the link to your product (or affiliate link)? The main thing you have to look greatly on is the headline. If the headline is not attractive and personalized people are not going to read the email. It's as simple as that.
Yanik Silver is one of the greatest email marketers of all time. If you want to learn about email marketing, he will be a great mentor.
Fortunately, he wrote an ebook focused on autoresponders.
Read More:
Autoresponder Magic
There's one problem though. Can you get them to read your email, and click the link to your product (or affiliate link)? The main thing you have to look greatly on is the headline. If the headline is not attractive and personalized people are not going to read the email. It's as simple as that.
Yanik Silver is one of the greatest email marketers of all time. If you want to learn about email marketing, he will be a great mentor.
Fortunately, he wrote an ebook focused on autoresponders.
Read More:
Autoresponder Magic
Monday, July 03, 2006
Which Page Should You Put Your Sign Up Form On
A lot of people get confused on what page or pages should they put their sign up form on. "Should I put it on my home page?" "Should I put it at the top of my forum?" "Should I put it on my blog?" "Where should I put it?". The answer is simple. Put it on every page that you have. You might be asking, "well won't it look too repetitive?" To some it might, but if you have your website optimized for the search engines then everyone's not going to land on your homepage.
Let's say you create a page for the new Dodge Charger. If your site is listed on google then google will link to your Dodge Charger page, not your homepage. So, if you have your internet user search for Dodge Charger on Google, then it brings them to your Dodge Charger page, and you only put the sign up form on your homepage. Guess what! They're not going to see it. Odds are they're going to read your article, and leave. There's a chance that they might want to check out your Muscle Car homepage, but wouldn't your chances be better if you put a sign up form on your Dodge Charger page? Of Course.
Just keep in mind that every page is a possible landing page, and that's the key reason why you should have a sign up form on every single page.
Let's say you create a page for the new Dodge Charger. If your site is listed on google then google will link to your Dodge Charger page, not your homepage. So, if you have your internet user search for Dodge Charger on Google, then it brings them to your Dodge Charger page, and you only put the sign up form on your homepage. Guess what! They're not going to see it. Odds are they're going to read your article, and leave. There's a chance that they might want to check out your Muscle Car homepage, but wouldn't your chances be better if you put a sign up form on your Dodge Charger page? Of Course.
Just keep in mind that every page is a possible landing page, and that's the key reason why you should have a sign up form on every single page.
Sunday, June 25, 2006
Create Free Special Reports For Your List
If you're like me then you're signed up with dozens of newsletter/mailing lists. If you're not, you should. You should go to the top internet marketers websites, and sign up for their newsletter. This way you can find out exactly how they do newsletters. What they write, and what works.
One thing's for sure, free special reports are great to give to your newsletter subscribers. When you make special reports, you want to make sure it's in PDF format. PDF is the common file type for majority of ebooks on the internet. If you make your special report in the PDF format that makes it look like an ebook! People will grab it right away, everyone loves free!
The downfall is Adobe charges over $200 for the software to create these PDF files. There are more options... Read about it in this free special report..
One thing's for sure, free special reports are great to give to your newsletter subscribers. When you make special reports, you want to make sure it's in PDF format. PDF is the common file type for majority of ebooks on the internet. If you make your special report in the PDF format that makes it look like an ebook! People will grab it right away, everyone loves free!
The downfall is Adobe charges over $200 for the software to create these PDF files. There are more options... Read about it in this free special report..
Sunday, June 18, 2006
Good Information Doesn't Come Free
When you look at information on the internet. The information is free. On the minus side, most of the information is very basic. Good information is kept secret. It's kept secret because whoever knows this information obviously went through a lot of trouble, and most of the time a lot of money to find out this information. What these people are willing to do is trade this information for money.
When you build an email list, a lot of the subscribers are 'freebies'. They'll take whatever they can as long as it's free. What they don't know is there's a lot more useful information out there for a price. You have to build a relationship with your opt in list, and get them to realize that they have to spend a little bit of money to get prime information. Information that will make them say "Ah Hah!". Information that has been kept secret, but only released to paying customers.
On the other hand, I'm not saying all free information is useless. You can find great information out there. You just have to know where to look.
When you build an email list, a lot of the subscribers are 'freebies'. They'll take whatever they can as long as it's free. What they don't know is there's a lot more useful information out there for a price. You have to build a relationship with your opt in list, and get them to realize that they have to spend a little bit of money to get prime information. Information that will make them say "Ah Hah!". Information that has been kept secret, but only released to paying customers.
On the other hand, I'm not saying all free information is useless. You can find great information out there. You just have to know where to look.
Sunday, June 04, 2006
Article Content
You open your favourite article site..
You see an amazing article title that lures you in...
You read the first paragraph...
You start to read the second paragraph, and your eyes start to close. You start to daze off, and hit the back button.
Why does this happen? This happens because some people think when they have an amazing headline (although that is very important), that the information in the article itself can just ramble on, and the person will click on the link in the resource box.
Nope.
How is the person going to want to click on the link when they didn't even finish reading the article. People click on the links because they want to know more! If you have interesting content, they'll want to visit your website. So, when writing an article don't just ramble on. Make the content useful and interesting and you will see a lot more clickthroughs.
You see an amazing article title that lures you in...
You read the first paragraph...
You start to read the second paragraph, and your eyes start to close. You start to daze off, and hit the back button.
Why does this happen? This happens because some people think when they have an amazing headline (although that is very important), that the information in the article itself can just ramble on, and the person will click on the link in the resource box.
Nope.
How is the person going to want to click on the link when they didn't even finish reading the article. People click on the links because they want to know more! If you have interesting content, they'll want to visit your website. So, when writing an article don't just ramble on. Make the content useful and interesting and you will see a lot more clickthroughs.
Thursday, June 01, 2006
Jim Edwards
Jim Edwards is one of the greatest article writers that I know. I have learnt a lot from reading his material. He shows you step by step how to make a great article that will bring flows of traffic to your website. Just to show you how great his articles are here's one my favourite articles by him.
=====================================
Increase Sales By Flying Under Your Prospects' "Radar
Defenses"
- by Jim Edwards
(c) Jim Edwards - All Rights reserved
http://www.thenetreporter.com
=====================================
How do you persuade someone to do what you want them to
do?
A whole world of marketing exists around us trying to do
that every minute of the day. Do you even notice it
anymore or, like your prospects, have you subconsciously
set up a system of "radar defenses" against the daily
bombardment of marketing messages?
Take a minute and count up the advertising methods which
fight for your attention (and money) every day. Just
the basic list includes:
· Yellow page ads
· Newspaper and magazine ads
· Postcards, catalogs, and direct mail circulars in your
"snail mail" box
· Radio pitches interrupting the flow of your favorite
songs
· TV ads - about 20 minutes worth per hour now
· Hundreds of storefronts, "mega" malls, and strip malls
· Highway billboards by the thousands
· Circulars hung on your doorknob
· Illegal signs on stop signs and telephone poles
· Legitimate email messages
· Spam email or UCE (unsolicited commercial email)
Just these 11 sources can overwhelm your brain with
marketing messages. Like trapped rats, people develop
defenses against this never-ending onslaught. They
throw up a wall or a "radar defense" that goes into
action the minute they smell a "pitch" or a sales job.
Don't blame them. We all do it!
So how can you get around this psychological wall
against the constant sales and marketing messages? Well,
the answer does NOT lie in hitting people with more
frequent and obnoxious advertising or sly, sneaky
tactics. You might get them to trust you for a minute,
but it will backfire in the long run.
You must do two things instead:
1. First, you must establish credibility for yourself
and your business as an expert.
2. Second, you must reduce their fears about doing
business with you.
Doing these two things will get you past their defenses
and allow you the opportunity to persuade them to buy
your product.
So how do you accomplish these two "simple" things? What
will win someone's attention, raise your credibility,
and lower their fear factor all at the same time? The
one-word answer really applies to most everyone.
Trust!
If a seller can get behind your defenses with
information which makes you trust them, then that
credibility will carry over into a sale much of the
time.
How can you get this credibility?
Well, take this next fact as online marketing "gospel,"
for many people have proven its effectiveness.
Fact: Publishing and promoting with free articles gives
you one of the most powerful opportunities available to
tip the buyer's credibility scale in your favor.
How can we prove this works? Quite easily actually. Take
a break from reading this and go check out a newspaper
or magazine for a minute.
Which do you trust more, the ads or the articles? Most
people will choose the articles hands down. Why?
Because the articles don't try to "sell" you anything.
Instead, they hand out useful information for
educational or other practical purposes.
Most of us grew up in a culture which says we can
believe and "trust" what appears in the standard "news"
or "information" format. In other words, if it appears
in print, then we can believe and trust the author.
So go ahead! Use this lifetime of conditioning to your
advantage in selling your products and services!
Very few things will create an atmosphere of trust and
confidence in people as reading one of your articles on
a subject that greatly interests them. It shows you
know your business. It also demonstrates you will do
more than just try to sell them something.
Publishing articles literally lets you fly under their
advertising "radar defenses."
So remember these points when deciding whether or not to
use articles to promote your business:
1. Few things create as much trust and confidence in the
minds of potential customers as reading an article you
wrote on a subject which specifically and intensely
interests them.
2. Articles establish credibility quickly because, right
or wrong, we've all been trained to trust the "news."
3. An article, or series of articles, will differentiate
you from the competition, who bombard people with
nothing but sales messages.
4. Providing content-rich, non-sales-oriented articles
will also help build and solidify your relationship with
existing customers so they give you repeat business.
----
Jim Edwards is a syndicated newspaper columnist and the
co-author of an amazing new ebook, "Turn Words Into
Traffic," that will teach you how to use free articles
to quickly drive thousands of targeted visitors to your
website or affiliate link!
Click Here ==> www.turnwordsintotraffic.com
Tuesday, May 30, 2006
Learn From The Pros
There's nothing like learning from the pros. Sure, you want to build a huge list. You want to be recognized. As an affiliate marketer, you want to make money. There's no lie, the #1 objective of online affiliate marketing is making money. So the best way to learn how to make money is to learn from the pros.
Read the amazing true story of how one woman, with no previous business experience, earns 400,000+ per year ... selling other people's stuff online!
In her down-to-earth, sincere and often humorous style, Rosalind Gardner guides you through the entire process of building an affiliate marketing business on the 'Net. In 230+ pages, and more than 68,000 words, you'll learn how to pick the best programs, negotiate a commission raise and save time, money and effort on everything from affiliate software to web hosting.
To learn exactly how she does it, I HIGHLY RECOMMEND that you visit:
Saturday, May 27, 2006
Article Writing
Ok, you want to build a list of 10,000+ subscribers, but you just find that no one signs up. No one is signing up, because there's no traffic going to your site.
Article writing is a great way to drive traffic to your site. The great thing about articles is that when people read your article they know 'who you are'. Once they know 'who you are' they gain a little bit of trust in side of them. They get the feeling of "Hey, he/she had the time to write this article to help us out, and it was helpful. I want to read what else this person has to offer." It's true, if you write a mind blowing article people will want more. People mostly come on the internet for one reason - to get good information. If they read your article, and find it useful they will want to hear more of what you have to say. With internet articles you're allowed a resource box. Within this resource box you can put your website URL. This URL can lead to your list form. This is a surefire way to drive targeted traffic.
An expert in the field is Jim Edwards. Him and his father has been in the business for years. Jim is one of the most talented internet article writers that I know. In fact, him and father have combined all their talent of article writing into an ebook called 'Turn Words Into Traffic'. In this ebook you learn everything there is to know about article and article submitting on the internet. So what are you waiting for, start building that list.
Article writing is a great way to drive traffic to your site. The great thing about articles is that when people read your article they know 'who you are'. Once they know 'who you are' they gain a little bit of trust in side of them. They get the feeling of "Hey, he/she had the time to write this article to help us out, and it was helpful. I want to read what else this person has to offer." It's true, if you write a mind blowing article people will want more. People mostly come on the internet for one reason - to get good information. If they read your article, and find it useful they will want to hear more of what you have to say. With internet articles you're allowed a resource box. Within this resource box you can put your website URL. This URL can lead to your list form. This is a surefire way to drive targeted traffic.
An expert in the field is Jim Edwards. Him and his father has been in the business for years. Jim is one of the most talented internet article writers that I know. In fact, him and father have combined all their talent of article writing into an ebook called 'Turn Words Into Traffic'. In this ebook you learn everything there is to know about article and article submitting on the internet. So what are you waiting for, start building that list.
Build That List! is now online
Welcome to the Build That List! Blog,
at this blog you will find useful information relating to List Building whether it's for your affiliate site, article site, or any site that you want to build an e-mail list. You will only benefit out of having a list.
When you create a email list you create a relationship with a visitor/customer. Instead of the visitor going to your site, and never going back again. They can fill out a form, and they will be receiving emails from you all the time. Emails that will 'remind' them to go visit your site again.
Also, if you start sending them emails with lots of useful information, then you will be known as an expert in the field, and they will have trust in what you say. So, if you run a website and don't have a list, then let's get started.
at this blog you will find useful information relating to List Building whether it's for your affiliate site, article site, or any site that you want to build an e-mail list. You will only benefit out of having a list.
When you create a email list you create a relationship with a visitor/customer. Instead of the visitor going to your site, and never going back again. They can fill out a form, and they will be receiving emails from you all the time. Emails that will 'remind' them to go visit your site again.
Also, if you start sending them emails with lots of useful information, then you will be known as an expert in the field, and they will have trust in what you say. So, if you run a website and don't have a list, then let's get started.
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